The Rise and Fall of the Malls
Once upon a time, in a land long ago, a new entity was born. This place was called a mall. It was a huge, magnificent building that was constructed for the sole purpose of selling goods in an atmosphere of comfort for the buyers. These buildings were the result of cheap fuel, transportation systems (automobiles) that allowed people unlimited mobility and opportunities to leave there homes and travel somewhere to shop.
Later on, a new concept arose called an Outlet Mall. The shoppers desire to get those name brand goods at ever cheaper prices caused outlet malls, so named because they were name brand stores in an outside mall, to sprout up all over America. These “new malls†grew up quickly in vacant fields, and were few and far between because they were supposed to be special.
Quickly they stopped growing because of several new changes. First, fuel became more expensive and the cheap outlet malls became more common and less competitive. Then, a thing called the internet grew up, and the new mall became the monster mall in cyberspace. Now, the ever diligent and suffering shopper can buy his or her goods without ever having to leave the house. All one needs is a good computer, a marvelous modem, and lots of band width so one can shop at ease without leaving the home. Now, we can all shop in the cyber mall and the physical mall is becoming a thing of the past.